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Roku Tests Showing Ads Before the Home Screen Loads

Wired LogoWired2d ago

Roku Tests Showing Ads Before the Home Screen Loads - Wired

Quick Summary:

Users in the test group are unimpressed by the video ads, which play automatically.

Customers say they will be eager to toss their Roku devices if the ads become permanent.

If Roku increases its ad load on customer devices from still images to ads with moving pictures with sound, it will test customers’ limits.

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Roku Tests Showing Ads Before the Home Screen Loads - Wired (Picture 1)Roku Tests Showing Ads Before the Home Screen Loads - Wired (Picture 2)Roku Tests Showing Ads Before the Home Screen Loads - Wired (Picture 3)Roku Tests Showing Ads Before the Home Screen Loads - Wired (Picture 4)Roku Tests Showing Ads Before the Home Screen Loads - Wired (Picture 5)

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Article Details

Author / Journalist: Scharon Harding, Ars Technica

Category: TechnologyEconomy

Markets:

Topics:

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-03-18 @ 22:02:26 (2 days ago)

News Timezone: GMT +8:00

News Source URL: wired.com

Language: English

Article Length: 999 words

Reading Time: 6 minutes read

Sentences: 51 lines

Sentence Length: 20 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Wired

News ID: 27159713

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About Wired

Main Topics: TechnologyEconomy

Official Website: wired.com

Update Frequency: 16 posts per day

Year Established: 1993

Headquarters: United States

News Last Updated: 9 hours ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #111

Publisher Details

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  • URL: https://beamstart.com/news/roku-tests-showing-ads-before-17423358043182

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