For the first time, the home screen of the Roku operating system will feature video advertisements.

Quick Summary:

As spotted by The Streamable, during Roku's Q1 2024 earnings call last week, Wood, also the company's founder and chairman, boasted about the Roku OS home screen showing users ads "before they select an app," avoiding the possibility that they don't see any ads during their TV-viewing session.(The user might only use Roku to access a video streaming app for which they have an ad-free subscription.

The news highlights Roku’s growing focus on advertising and an alarming trend in the streaming industry that sees ads increasingly forced on viewers.

Roku CEO Anthony Wood disclosed plans to introduce video ads to the Roku OS home screen.

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Article Details

Author / Journalist: Scharon Harding

Category: Technology

Markets: United StatesCanada

Topics: Tech Streaming Roku Ads TVs

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-04-29 @ 21:08:52 (3 weeks ago)

News Timezone: GMT -5:00

News Source URL: arstechnica.com

Language: English

Article Length: 109 words

Reading Time: 1 minutes read

Sentences: 36 lines

Sentence Length: 4 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Ars Technica

News ID: 20829131

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