Roku Analyst Sees 25% Upside As TV Ad Dollars Go Digital

Quick Summary:

JMP Securities analyst Matthew Condon on Tuesday initiated coverage on Roku, Inc.(NASDAQ:ROKU) with an Outperform rating and a $98 price target. 

“With multiple catalysts across its Home Screen and The Roku Channel monetization and deepening third-party demand partnerships, we believe revenue estimates can move higher from here,” Condon wrote in his note.

That’s the thesis behind JMP Securities’ bullish new coverage of Roku, which sees the streaming platform capitalizing on a massive shift of advertising dollars from traditional TV to streaming services.

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Author / Journalist: Erica Kollmann

Category: Technology

Markets: United StatesCanadaMexico

Topics: Tech Benzinga Expert Ideas Stories That Matter News US64110L1061 Earnings Top Stories Movers ROKU Analyst Ratings NFLX Initiation Streaming

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Article Type: News Report

Published On: 2025-01-21 @ 15:44:20 (1 days ago)

News Timezone: GMT +8:00

News Source URL: benzinga.com

Language: English

Article Length: 360 words

Reading Time: 2 minutes read

Sentences: 15 lines

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Copyright Owner: © Benzinga

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