Rise of generative AI in search: Exploring opportunities for APAC brands

Quick Summary:

Each question helps the generative AI to build a deeply tailored and unique user journey funnel — all without leaving the Search page.

But generative AI’s ability to converse with users and be trained on the fly has the potential to fundamentally change the way people use and interact with search.

Today, brands around the world use search engine optimisation (SEO) as well as search engine marketing (SEM) with pay-per-click (PPC) advertising to generate traffic, encourage product discovery, drive conversions and more.

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Article Details

Author / Journalist: Manuel Denoual

Category: StartupsTechnology

Markets: Singapore

Topics: Community Artificial intelligence Artificial Intelligence Legacy E27 Pro Advertising

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-10-31 @ 02:10:16 (5 days ago)

News Timezone: GMT +8:00

News Source URL: e27.co

Language: English

Article Length: 836 words

Reading Time: 5 minutes read

Sentences: 1 lines

Sentence Length: 836 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © e27

News ID: 23419278

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About e27

Main Topics: StartupsTechnology

Official Website: e27.co

Update Frequency: 11 posts per day

Year Established: 2006

Headquarters: Singapore

News Last Updated: 9 hours ago

Coverage Areas: Singapore

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #10

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