Revenge of the Tipping Point: Gladwell plays it safe with a familiar brand

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Quick Summary:

In one passage, he does a word count on a 1961 book called Contemporary Europe: A History, to measure what it ignored — how many times did it mention the Holocaust or concentration camps?

At one point, he tries to wring from two stories — a Medicare fraud case and the education of Americans about the Holocaust — a common lesson about how things spread.

With legacy media eroding and book sales sluggish and disinformation spreading and truth under attack by some of our own leaders, millions of people live in idea deserts.