Reliance takes Campa Cola to Gulf markets, sets sights on Africa next

Quick Summary:

Initial consignments from India have already reached retail stores in Bahrain, with plans to expand to countries such as Oman and Saudi Arabia in phases.

Tata Consumer Products CEO Sunil D'Souza acknowledged this disruption during the September quarter earnings call, citing unsustainable pricing as a major challenge.

Reliance is also exploring partnerships to establish local bottling facilities in key markets such as Saudi Arabia and the UAE.

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Article Details

Category: BusinessFinance

Markets: IndiaBahrainIsraelOmanSaudi Arabia

Topics: Market disruption Anti-US sentiment Reliance Industries PepsiCo Soft drink market Beverage competition Campa Cola growth Beverage industry Pricing strategy Gulf market Reliance retail Global expansion Campa Cola FMCG Middle East launch Local partnerships Coca-Cola Tata Consumer Reliance Consumer Products

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-01-16 @ 09:26:45 (9 hours ago)

News Timezone: GMT +5:00

News Source URL: business-standard.com

Language: English

Article Length: 385 words

Reading Time: 3 minutes read

Sentences: 19 lines

Sentence Length: 21 words per sentence (average)

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Copyright Owner: © Business Standard

News ID: 25186195

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