Reliance expands trading area by 50% for non-food & general merchandise

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Reliance expands trading area by 50% for non-food & general merchandise - Business Standard

Quick Summary:

As part of that Reliance Retail is now going for space revision at its stores, allocating higher trading areas for non-food and general merchandise items, a segment which offers higher margins than other segments such as grocery and apparel.

Reliance Retail, the country's largest retailer, has increased the trading area for non-food and general merchandise by almost 50 per cent in its grocery stores in a bid to improve margins.

The move is also likely to bolster the retailer's hyper-local aspirations through its e-commerce platform Jiomart, through which it is connecting its Smart and Smart Bazaar stores providing a wider variety to consumers, according to an industry insider.