REI taps former Sephora, Williams-Sonoma exec for chief marketer

Quick Summary:

Abigail Jacobs will oversee all marketing functions at the outdoor retailer, which has struggled to return to profitability in recent years.

In addition to REI, outdoor retailer Orvis laid off 8% of its workforce in October and Patagonia cut jobs around the same time.

Those efforts have included large rounds of layoffs both last year and this year that encompassed both corporate headquarters and store staff.

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Article Details

Author / Journalist: Cara Salpini

Category: EconomyBusiness

Markets: United States

Topics: Year Mission Abigail Jacobs Artz Been Chief Retailer Marketing Years Outdoor

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-11-12 @ 11:04:00 (1 weeks ago)

News Timezone: GMT +8:00

News Source URL: retaildive.com

Language: English

Article Length: 443 words

Reading Time: 3 minutes read

Sentences: 18 lines

Sentence Length: 25 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Retail Dive

News ID: 23556298

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About Retail Dive

Main Topics: EconomyBusiness

Official Website: retaildive.com

Year Established: 2012

Headquarters: United States

News Last Updated: 1 days ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT +8:00

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Publisher ID: #56

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