Reebok founder eyes India entry with world's first AI-designed footwear

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Reebok founder eyes India entry with world's first AI-designed footwear - Business Standard

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In 2025, at the age of 90, Foster has now partnered with 25-year-old entrepreneur Ben Weiss to market what is claimed to be the world’s first commercially available artificial intelligence (AI)-designed footwear.

Joseph William Foster is known worldwide as the founder of Reebok, and it was his grandfather who revolutionised global sports in 1895 by pioneering the spiked running shoe, shaping the success of millions of sportspersons in the 20th and 21st centuries.