redBus launches Primo for small and medium bus transport businesses to increase revenue

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The story "redBus launches Primo for small and medium bus transport businesses to increase revenue" was covered 7 hours ago by Economic Times, a news publisher based in India.

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Economic Times Logo Economic Times 7h ago

redBus launches Primo for small and medium bus transport businesses to increase revenue - Economic Times

Quick Summary:

The Primo initiative introduces consumer loyalty programme and operator-centric digital marketing features to make it a seamless journey for small and medium enterprises.

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Sangam said that they will continue to scale up the fleet size of Primo buses to ensure that Primo buses are available to users across the country.“This will involve both supply- and demand-side interventions such as enabling the use of cutting-edge technology to optimise fleet management, efficient pricing algorithms, IOT devices and AI-based solutions to improve customer experience and a lot more.