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Race season is here: here are the costs (literally and mentally) that go into being a long-distance runner

Fortune LogoFortune15h ago

Race season is here: here are the costs (literally and mentally) that go into being a long-distance runner - Fortune

Quick Summary:

The regular supplements, gels, sports drinks and protein powders too can set runners back another £50 to £100 ($65 to $260) per month, depending on the person, Staton said.

But while races can be beneficial to the individual, they also serve as serious money makers—from the millions raised for charities by runners, to huge contracts dished out in sponsorships, such as Tata Consultancy Services (TCS), an Indian tech company that sponsors NYC, London, Boston and Amsterdam marathons (among others) and is paying $30 to $40 million annually for the privilege.

Staton said many new runners will just start off with a couple of key products—namely, adequate running shoes—and gradually build from there.


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Article Details

Author / Journalist: Amber Middleton

Category: EconomyBusiness

Markets:

Topics:

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-10-13 @ 05:00:00 (15 hours ago)

News Timezone: GMT +8:00

News Source URL: fortune.com

Language: English

Article Length: 24 words

Reading Time: 1 minutes read

Sentences: 51 lines

Sentence Length: 1 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Fortune

News ID: 23013675

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Official Website: fortune.com

Update Frequency: 9 posts per day

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