Qurate’s new strategy banks on streaming, social media platforms

Quick Summary:

The owner of QVC and HSN is rebranding to QVC Group as it aims for $1.5 billion in revenue from those channels within three years.

Our customers are spending dramatically more time on social media, and that is increasingly where they are finding inspiration and shopping.

The owner of QVC and HSN is rebranding to QVC Group as it aims for $1.5 billion in revenue from those channels within three years.

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Article Details

Author / Journalist: Tatiana Walk-Morris

Category: EconomyBusiness

Markets: United States

Topics: Social Rebranding Chief “the Company Shopping Qurate Company’s Live Group Retail

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-11-18 @ 12:25:00 (19 hours ago)

News Timezone: GMT +8:00

News Source URL: retaildive.com

Language: English

Article Length: 439 words

Reading Time: 3 minutes read

Sentences: 15 lines

Sentence Length: 30 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Retail Dive

News ID: 23671472

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About Retail Dive

Main Topics: EconomyBusiness

Official Website: retaildive.com

Update Frequency: 8 posts per day

Year Established: 2012

Headquarters: United States

News Last Updated: 19 hours ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #56

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