PVR Inox launches app feature 'SCREENIT' for curated movie experience

Quick Summary:

Buoyed by strong consumer response to re-released films, cinema chain PVR INOX Ltd on Monday introduced a feature allowing movie lovers to create or join customised shows at their preferred cinemas.

"SCREENIT empowers audiences to curate their movie experience, ? choosing what, when and where to watch, ? all while offering exciting rewards," PVR INOX Ltd CEO of Luxury Collection and Innovation, Renaud Palliere said in a statement.

The company has introduced a platform named SCREENIT available only on PVR INOX app allowing customers to curate their movie experience.

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Article Details

Category: BusinessFinance

Markets: India

Topics: Classical movies PVR INOX PVR Cinemas Curated movie experience

Source Website Secure: Yes (HTTPS)

News Sentiment: Negative

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-01-20 @ 18:39:52 (5 hours ago)

News Timezone: GMT +5:00

News Source URL: business-standard.com

Language: English

Article Length: 314 words

Reading Time: 2 minutes read

Sentences: 9 lines

Sentence Length: 35 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Business Standard

News ID: 25285264

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