Purple revamped its supplier and logistics network. Here’s why.

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Retail Dive 1d ago

Purple revamped its supplier and logistics network. Here’s why. - Retail Dive

Quick Summary:

The mattress maker sought an increase in gross margin by diversifying its sourcing and simplifying its delivery operations.

The nine-month project required extensive data collection and testing, but now Haynor is more confident that the company’s forecasts translate into production and purchasing plans.“It's been a big win for us,” Haynor said.“And this is the sort of thing that is transformational for a small company.

Purple is still working on supplier diversification and expects its efforts to deliver further savings later this year, Haynor said on the Q2 earnings call.