Puma’s first metaverse experience ties NFTs to NYFW

Quick Summary:

Following a New York Fashion Week show, consumers who minted the brand’s Nitropass can burn their NFT and claim physical sneakers.

Black Station was designed by creative ventures firm FTR and is built with Unreal Engine 5.

In May, Gap launched a virtual, purchase-free experience in Club Roblox, while Gucci opened a persistent digital space on the platform.

---

More Pictures

---

Read Quick SummarySave Time

or

Article Details

Author / Journalist: Chris Kelly

Category: Economy

Markets: United States

Topics: Games Fashion Brands Brand Metaverse Retail Digital Physical Puma Black Station

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2022-09-08 @ 11:29:00 (4 months ago)

News Timezone: GMT +8:00

Ranking: #2510 (out of 3044 stories this day)

News Source URL: retaildive.com

Language: English

Article Length: 352 words

Reading Time: 2 minutes read

Sentences: 14 lines

Sentence Length: 26 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Retail Dive

News ID: 210790

View Article Analysis

About Retail Dive

Main Topics: EconomyBusiness

Official Website: retaildive.com

Update Frequency: 2 posts per day

Year Established: 2012

Headquarters: United States

News Last Updated: 21 hours ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #56

Publisher Details

Frequently Asked Questions