Proton embarks on its electrification journey, with major changes to its operations to come

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Proton embarks on its electrification journey, with major changes to its operations to come - Digital News Asia

Quick Summary:

Committed to providing mobility solutions for all segments and lifestyles

Set up a new subsidiary to spearhead sales & distribution of its EV range The introduction of electric vehicles into its sales lineup last Dec was arguably the biggest change to hit national car company Proton Berhad in its 41 year history.

The company is taking the challenge in its stride and is laser focused on meeting the needs of its customers, be it for ICE vehicles or EVs via its new energy vehicle business, said Salawati Mohd Yusoff, Chief Branding Officer of PRO-NET in an interview with Sustainability Matters.