Prohibit tobacco, alcohol ads & sales at IPL venues: Centre tells BCCI

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Prohibit tobacco, alcohol ads & sales at IPL venues: Centre tells BCCI - Business Standard

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He highlighted India’s growing burden of non-communicable diseases (NCDs) such as cardiovascular ailments, cancer, chronic lung disease, diabetes, and hypertension, which collectively account for over 70 per cent of annual deaths.

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Although alcohol and tobacco advertising accounts for less than 2 per cent of India’s overall ad spend, these industries invest heavily in high-profile events like the IPL.