Premiumisation in Indian spirits accelerating with income growth: Pernod

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Premiumisation in Indian spirits accelerating with income growth: Pernod - Business Standard

Quick Summary:

The mass spirits market will continue to be there, however, it is also premiumising as people now aspire for better products as they prefer "to drink less probably but drink better stuff", Touboul said while speaking at a session during India Today Conclave here

"This trend is growing in the younger generation, which means when they grow older when their disposable income grows with life, we should see this trend continuing, if not accelerating," he said.

The premiumisation of the liquor industry is happening very fast, helped by trends such as growth in disposable income and young generation's aspirations to have a more elevated experience, French spirit maker Pernod Ricard India MD Jean Touboul said on Friday.