Premium products drive Republic Day sales growth amid urban slowdown

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Premium products drive Republic Day sales growth amid urban slowdown - Business Standard

Quick Summary:

Nilesh Gupta, director of Vijay Sales, a leading consumer durables retailer, commented, “Discounts on electronics and home appliances are around 40-50 per cent, but our focus is on making products accessible through easy installments, long-tenure payment plans, and zero-cost financing.

Shoppers Stop is targeting a 10-11 per cent growth in premium wear sales during the March quarter, industry experts noted.

It’s a K-shaped recovery, as premium durable goods are experiencing higher growth compared to mass-market products during the Republic Day weekend,” said NS Satish, president of Haier Appliances India.