Pre-launch marketing is a tease that works, how to get it right?

Quick Summary:

Alternative Proteins (AP), also commonly known as plant-based and lab-grown meat, is a foodtech segment that has seen soaring investor interest and mass media coverage in recent years.

AP is hailed as an integral part of the future sustainable food system.

With the media attention showered on the space, the temptation is for AP startups to channel resources elsewhere instead of marketing.

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Article Details

Author / Journalist: Boon Chong Lim

Category: StartupsTechnology

Markets: Singapore

Topics: Community Advertising Consumer

Source Website Secure: Yes (HTTPS)

News Sentiment: Positive

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-11-21 @ 04:30:44 (13 hours ago)

News Timezone: GMT +8:00

News Source URL: e27.co

Language: English

Article Length: 1275 words

Reading Time: 8 minutes read

Sentences: 2 lines

Sentence Length: 638 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © e27

News ID: 23728871

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About e27

Main Topics: StartupsTechnology

Official Website: e27.co

Update Frequency: 13 posts per day

Year Established: 2006

Headquarters: Singapore

News Last Updated: 10 hours ago

Coverage Areas: Singapore

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #10

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