Poll merchandise retailers hit as parties prefer wholesalers in Maharashtra

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Poll merchandise retailers hit as parties prefer wholesalers in Maharashtra - Business Standard

Quick Summary:

The shift in procurement practices by political parties, which now source materials directly from wholesalers in Surat and Ahmedabad, has left many retailers grappling with reduced demand and shrinking profit margins.

This has led to a significant decline in retail demand," said Yogesh Parekh of Parekh Brothers who runs a shop in Lalbaug area of Mumbai.

The retail market for election campaign materials in Maharashtra is experiencing a significant slowdown, with many long-standing shops struggling to stay afloat.