Plush toy appeal intensifies among youth

Quick Summary:

A normal-sized plush toy retails for around 50 yuan ($6.9) on average in China.

However, a 31-centimeter version plush toy from London-based toymaker Jellycat is priced at 399 yuan or more, and flies off the shelves the moment it becomes available.

People are moving away from the outdated perception that toys are solely for children, and embracing the idea that people of all ages can find enjoyment, fulfillment and value in these products, said Jiang Han, a senior analyst at market consultancy Pangoal.

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Article Details

Category: EconomyBusiness

Markets: MalaysiaChina

Topics: Toys Plush toy Jellycat Pop Mart Retail /Business/Business News

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-04-04 @ 14:15:00 (2 days ago)

News Timezone: GMT +8:00

News Source URL: thestar.com.my

Language: English

Article Length: 1184 words

Reading Time: 7 minutes read

Sentences: 48 lines

Sentence Length: 25 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © The Star

News ID: 27578575

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