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Players tend to like games that give them rewards, Almedia study shows

VentureBeat LogoVentureBeat15h ago

Players tend to like games that give them rewards, Almedia study shows - VentureBeat

Quick Summary:

Users are 76% more likely to recommend a game from which the player has received such a reward.

The study defines “real-world rewards” as items with tangible value outside of the game, such as cash or gift cards.“In-game rewards” are virtual items with value in the game’s economy.

Almedia’s study discusses the effects of these elevated expectations on both gamers and developers.95% of devs who have run reward-based user acquisition campaigns said they feel it gives them a competitive advantage, and 82% said those campaigns outperformed other UA campaigns.


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Article Details

Author / Journalist: Rachel Kaser

Category: StartupsTechnology

Markets:

Topics:

Source Website Secure: Yes (HTTPS)

News Sentiment: Negative

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-03-13 @ 08:00:00 (15 hours ago)

News Timezone: GMT -5:00

News Source URL: venturebeat.com

Language: English

Article Length: 541 words

Reading Time: 4 minutes read

Sentences: 20 lines

Sentence Length: 28 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © VentureBeat

News ID: 26942923

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About VentureBeat

Main Topics: StartupsTechnology

Official Website: venturebeat.com

Update Frequency: 5 posts per day

Year Established: 2005

Headquarters: United States

News Last Updated: 9 hours ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT -5:00

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News Language: English

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Website Security: Secure (HTTPS)

Publisher ID: #50

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