Payroll startup Cercli inks $4M to build the “Rippling for the Middle East and North Africa”

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TechCrunch 13h ago

Payroll startup Cercli inks $4M to build the “Rippling for the Middle East and North Africa” - TechCrunch

Quick Summary:

The ex-Kitopi manager thought that if prominent tech startups in the region struggled with payroll inefficiencies, other companies, regardless of size, would likely face similar challenges.

Afore Capital backed Cercli, which claims to be building the “Rippling for MENA,” because the founders are “building to solve for one of the region’s largest challenges: managing a global workforce while meeting compliance requirements,” managing partner Anamitra Banerji said.

They realized that their former employers at Careem and Kitopi as well as other local businesses in the region struggled with payroll management and high compliance costs due to human error.