Beginning today, Walmart Connect advertisers can leverage Pacvue to launch and optimize onsite display ads, simplify workflows and target high-value shopper segments using Walmart’s first-party dataLOS ANGELES, Feb.26, 2025 (GLOBE NEWSWIRE) -- Pacvue, the leading commerce acceleration platform that integrates retail media, commerce management and measurement, today announced the launch of Walmart Display Campaign Management, empowering advertisers to effortlessly create and manage their onsite display campaigns directly through the Pacvue platform.
"This launch enables us to expand our clients’ campaign types and tap into new areas of the purchase funnel on Walmart.com.” With Pacvue, advertisers benefit from enhanced features that go beyond standard functionality, enabling a more targeted and effective approach to campaign management, including: Comprehensive Campaign Management: Easily create, adjust and manage display campaigns, including attributes, item sets, creatives and targeting.
"With our new Walmart Display Campaign Management solution, advertisers now have the ability to reach shoppers at critical points in their shopping journey across multiple ad formats through one centralized place for a seamless experience.” Pacvue was selected as a beta partner for Walmart Connect’s Display Advertising API functionality, giving clients immediate access to Onsite Display self-service offering.
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