Pacsun’s TikTok marketing won over Gen Z. What’s next amid ban anxiety?

Quick Summary:

At NRF, CEO Brieane Olson was optimistic that TikTok’s model could be replicated elsewhere in the case of a shutdown but feared for creators.

Five years since joining the platform, the mall retailer continues to make TikTok part of its marketing to Gen Z, and increasingly, a lever for sales, though the gold rush may soon be coming to an end.

Pacsun advised on the development of TikTok Shop on the back end and was among the e-commerce marketplace’s earliest partners, a relationship that has paid off as the offering gains traction following its formal 2023 launch.

---

More Pictures

---

Read Quick SummarySave Time

or

Article Details

Author / Journalist: Peter Adams

Category: Business

Markets: United States

Topics: Time Retailer Social Tiktok Pacsun Million What’s Marketing Creator Olson Model

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-01-16 @ 11:31:00 (18 hours ago)

News Timezone: GMT +8:00

News Source URL: retaildive.com

Language: English

Article Length: 1133 words

Reading Time: 7 minutes read

Sentences: 35 lines

Sentence Length: 33 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Retail Dive

News ID: 25198714

View Article Analysis

About Retail Dive

Main Topics: Business

Official Website: retaildive.com

Update Frequency: 5 posts per day

Year Established: 2012

Headquarters: United States

News Last Updated: 17 hours ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #97

Publisher Details

Frequently Asked Questions