Over half of consumers turn to TikTok for gift inspiration

Quick Summary:

Shoppers are seeking out videos of unboxing products, customer reviews and user experience to swap their purchasing decisions, per an MGH survey.

Facebook came in second with 56%, followed by TikTok (43%) and YouTube (38%).

Indicating the importance of TikTok for Gen Z shoppers, a Fiverr report found that almost 54% of Gen Z consumers will look for gifts on TikTok Shop alone.

---

More Pictures

---

Read Quick SummarySave Time

or

Article Details

Author / Journalist: Tatiana Walk-Morris

Category: EconomyBusiness

Markets: United States

Topics: Shoppers Tiktok Reviews Purchasing Social Survey Decisions Gifts Report Found Media

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-12-02 @ 12:18:00 (2 days ago)

News Timezone: GMT +8:00

News Source URL: retaildive.com

Language: English

Article Length: 296 words

Reading Time: 2 minutes read

Sentences: 16 lines

Sentence Length: 19 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Retail Dive

News ID: 24051214

View Article Analysis

About Retail Dive

Main Topics: EconomyBusiness

Official Website: retaildive.com

Update Frequency: 4 posts per day

Year Established: 2012

Headquarters: United States

News Last Updated: 21 hours ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #56

Publisher Details

Frequently Asked Questions