"The additional move to Azure will give Outbrain flexibility and innovation in managing the infrastructure for our advertising platform.” Outbrain CEO David Kostman added: "The performance advertising world is complex and competitive, and the use of innovative generative AI solutions in Outbrain's products, in collaboration with Microsoft, will benefit Outbrain's customers in Israel and globally.” Alon Haimovich, Microsoft Israel GM:"We’re thrilled to expand our collaboration with Outbrain, driving mutual growth and delivering substantial value through integrated technological solutions that enhance cost efficiency and commercial strategies.
NEW YORK, Oct.31, 2024 (GLOBE NEWSWIRE) -- Outbrain (NASDAQ: OB), a leading technology platform that drives business results across the open internet, announced the expansion of its collaboration with Microsoft and the use of the technological capabilities of the Microsoft Azure cloud platform to improve its offerings for advertisers and media owners.
As part of the collaboration, Outbrain will expand its operations with Microsoft Azure in North America, scaling its traffic to be served on Azure, and integrate generative AI solutions based on Azure OpenAI Service to offer a variety of new services to its customers.
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