Oura CEO Says Apple Won't Make a Smart Ring Because 'It's Hard to Do'

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MacRumors 20h ago

Oura CEO Says Apple Won't Make a Smart Ring Because 'It's Hard to Do' - MacRumors

Quick Summary:

In an interview with CBNC, Hale said that Apple is likely "unconvinced about the value of having a ring and watch together," and he said that while the company is likely keeping a close eye on both Oura and Samsung, an Apple smart ring probably won't happen because "it's hard to do this product category right".

Oura CEO Tom Hale doesn't believe that Apple has plans to get into the smart ring market because an Apple-designed smart ring might undercut sales of the Apple Watch.

Apple's industrial team proposed a smart ring that would be a lower-cost alternative to an Apple Watch, but Apple executives weren't interested.