Oura CEO Says Apple Won't Make a Smart Ring Because 'It's Hard to Do'

Quick Summary:

In an interview with CBNC, Hale said that Apple is likely "unconvinced about the value of having a ring and watch together," and he said that while the company is likely keeping a close eye on both Oura and Samsung, an Apple smart ring probably won't happen because "it's hard to do this product category right".

Oura CEO Tom Hale doesn't believe that Apple has plans to get into the smart ring market because an Apple-designed smart ring might undercut sales of the Apple Watch.

Apple's industrial team proposed a smart ring that would be a lower-cost alternative to an Apple Watch, but Apple executives weren't interested.

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Article Details

Author / Journalist: Juli Clover

Category: Technology

Markets: United StatesHong Kong

Topics: Apple IPad IOS Mac Rumors IPhone

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-11-13 @ 12:48:40 (1 weeks ago)

News Timezone: GMT +8:00

News Source URL: macrumors.com

Language: English

Article Length: 1200 words

Reading Time: 7 minutes read

Sentences: 62 lines

Sentence Length: 20 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © MacRumors

News ID: 23576353

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