Beauty ecommerce company leverages AI-powered semantic search to increase conversions, reduce shopper abandonment rates, and enhance multilingual supportSAN FRANCISCO, Nov.26, 2024 (GLOBE NEWSWIRE) -- Lucidworks, a leader in search and AI solutions, announced that the global beauty and wellness company Oriflame has transformed its ecommerce search experience with a robust, AI-powered platform, resulting in a 150% increase in usage of popular search terms since deployment.
Before implementing Lucidworks, Oriflame faced several challenges: Multiple languages, multiple customer segments: Oriflame needed a search solution that could seamlessly handle a vast array of languages, coping with the multitude of synonyms and search queries, and cater to the diverse needs of its global customer base, including experienced resellers and general consumers.
The impact of Lucidworks on Oriflame’s search functionality and the customer journey has been profound: Increased search usage: Search usage of popular terms on Oriflame’s website increased by 150% as customers find an improved customer journey with accurate results.
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