In a groundbreaking move for the gift card industry, startup On Me has raised $6 million in funding to redefine how consumers purchase and gift digital cards.
Unlike traditional gift cards tied to specific retailers, On Me’s innovative platform allows users to select cards based on personal interests, such as fitness, travel, or dining, offering a more tailored gifting experience.
The Rise of Personalized Gifting Solutions
This funding round, announced on December 11, 2025, marks a significant milestone for On Me as it aims to capture a larger share of the $400 billion global gift card market.
Founded by former Google employees, the company is leveraging technology to create a mobile-first platform that prioritizes user convenience and customization.
A Brief History of the Gift Card Industry
The gift card industry has evolved dramatically since its inception in the 1990s, transitioning from physical cards to digital formats amid the rise of e-commerce.
However, innovation has been slow, with many platforms still limiting choices to specific brands, often leaving recipients with unused or unwanted cards worth billions annually.
On Me’s Impact on Consumers and Retailers
On Me’s approach could disrupt this trend by enhancing flexibility, potentially reducing the unused gift card problem and boosting consumer satisfaction.
For retailers, this model opens new opportunities to connect with customers through interest-based categories rather than direct brand loyalty, potentially expanding their market reach.
Future Prospects and Industry Implications
Looking ahead, On Me plans to use the $6M investment to enhance its platform, expand partnerships, and scale its operations across key markets.
Industry experts believe that such innovations could inspire broader changes, encouraging competitors to adopt more personalized and user-centric gifting solutions.
As digital transactions continue to dominate, On Me’s success could signal a shift toward more meaningful and versatile gifting options in the years to come.
Maria Lourdes
