Olympic uniforms designed by Tarun Tahiliani: A hit or miss for team India?

Quick Summary:

Tarun Tahiliani’s mix of plastic-sheet-like saree, printed ikat, and unimaginative use of the tricolour shut the window to the splendid world of Indian textiles.

This marked the first time a fashion designer had been commissioned to create official ceremonial attire for Team India.

Featuring men in kurta-pajamas and women in sarees in the national flag’s colours, these uniforms were expected to be eye-catching.

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Category: BusinessFinance

Markets: India

Topics: Paris Olympics Jwala Gutta Olympic uniforms Textile heritage Chanderi Aditya Birla Group Digital prints National flag colours Tasva Sarees Ceremonial attire Genuine ikat Athlete uniforms Traditional Indian attire Indian tricolour Social media criticism Kurta-pajamas Opening ceremony Olympic committee Ikat-inspired uniforms Fashion designer Ikat sarees Tarun Tahiliani Tussar Indian contingent Phulkari

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Article Type: News Report

Published On: 2024-07-29 @ 18:16:53 (6 hours ago)

News Timezone: GMT +5:00

News Source URL: business-standard.com

Language: English

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News ID: 21824254

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