NPCI wants it, but can WhatsApp Pay upend India's crowded UPI space?

Quick Summary:

WhatsApp Pay has been a laggard when it comes to UPI, and the reasons are not just regulatory.

Now, with all caps removed by the payments regulator, it has a licence to kill.

However, without a top-tier product, it might find it hard to go up against consumer habits and the PhonePe-GPay duopoly.

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Article Details

Author / Journalist: Sohini Mitter

Category: StartupsEconomyBusiness

Markets: India

Topics: Privacy Upend Years Market Services Whatsapp Policy Users Million Npci Service

Source Website Secure: Yes (HTTPS)

News Sentiment: Negative

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-01-15 @ 06:31:10 (15 hours ago)

News Timezone: GMT +8:00

News Source URL: yourstory.com

Language: English

Article Length: 317 words

Reading Time: 2 minutes read

Sentences: 25 lines

Sentence Length: 13 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © YourStory

News ID: 25170325

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About YourStory

Main Topics: StartupsEconomyBusiness

Official Website: yourstory.com

Update Frequency: 29 posts per day

Year Established: 2008

Headquarters: India

News Last Updated: 9 hours ago

Coverage Areas: India

Ownership: Independent Company

Publication Timezone: GMT +8:00

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News Language: English

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Publisher ID: #44

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