NOTO Ice Cream raises Rs 15 cr in funding round led by Inflection Point

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NOTO Ice Cream raises Rs 15 cr in funding round led by Inflection Point - Business Standard

Quick Summary:

The funds will be utilised for expanding into Tier-I and Tier-II cities, launching innovative flavours and formats for the summer, supporting marketing on food-tech aggregators and quick-commerce platforms, upgrading infrastructure, and boosting brand awareness through experiences, the company said in a statement.

Start-up NOTO Ice Cream on Thursday said it has raised Rs 15 crore in its latest funding round, led by Inflection Point Ventures (IPV), with participation from JITO and Lets Venture.

The brand, also backed by renowned personalities such as John Abraham, Rannvijay Singha, and Kunal Bahl, is currently operational in cities, including Mumbai, Delhi, Bangalore, Hyderabad, Chennai, and Pune.