NIQ and Pacvue Announce Expanded Alliance to Deliver the Next Generation of Intelligence in Retail Media Strategies

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New collaboration unlocks deeper insights to provide clients with the competitive edge needed to thrive in today’s digital retail environment CHICAGO and LOS ANGELES, Dec.09, 2024 (GLOBE NEWSWIRE) -- NIQ, the world’s leading consumer intelligence company, and Pacvue, the leading commerce acceleration platform that integrates retail media, commerce management and measurement, today announced a strategic alliance that enables brands and retailers using the Pacvue platform to access the most accurate and granular data-driven insights to boost the reach and depth of holistic e-commerce strategies.

This alliance represents a significant advancement in how companies can leverage Pacvue’s unified cross-retailer platform to access comprehensive e-commerce analytics and actionable insights that optimize their retail media strategies, performance marketing, and sales growth.

The collaboration between Pacvue and NIQ connects historically siloed data, unlocking deeper insights to provide clients with the competitive edge needed to thrive in today’s omnichannel retail environment.

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Article Details

Author / Journalist: Pacvue

Category: Technology

Markets: China

Topics: Retail E-commerce Media Leading Consumer Insights Platform Pacvue Brands Intelligence Commerce

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-12-09 @ 15:01:00 (2 weeks ago)

News Timezone: GMT +8:00

News Source URL: globenewswire.com

Language: English

Article Length: 471 words

Reading Time: 3 minutes read

Sentences: 20 lines

Sentence Length: 24 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © GlobeNewswire

News ID: 24282836

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