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NIL Data Reveals Brand Motivations—with Basketball Players Taking the Lead

GlobeNewswire LogoGlobeNewswire2d ago

NIL Data Reveals Brand Motivations—with Basketball Players Taking the Lead - GlobeNewswire

Quick Summary:

Seven of the top 10 most-endorsed athletes (including top five women) are basketball playersSTAMFORD, Conn., April 02, 2025 (GLOBE NEWSWIRE) -- SponsorUnited, the leading global sports and entertainment sponsorship intelligence platform, today released its 2024-25 NIL Endorsements Report.

NIL has evolved from a test-and-learn phase into a core part of the sports marketing playbook.” Key report findings include: Basketball players overwhelmingly top endorsement ranksFittingly, as the sports world is focused on the Men’s and Women’s NCAA Basketball Tournaments, the majority (seven) of the top 10 most-endorsed college athletes–male and female–are basketball players.

With over 403,000 brands, 2.2 million deals, and 21.1 million data points across sports, entertainment, media, and talent, our SaaS platform enables brands, rights holders, and agencies to partner more effectively.

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Article Details

Author / Journalist: SponsorUnited

Category: Technology

Markets:

Topics:

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-04-02 @ 14:00:00 (2 days ago)

News Timezone: GMT +8:00

News Source URL: globenewswire.com

Language: English

Article Length: 560 words

Reading Time: 4 minutes read

Sentences: 23 lines

Sentence Length: 25 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © GlobeNewswire

News ID: 27542207

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About GlobeNewswire

Main Topics: Technology

Official Website: globenewswire.com

Update Frequency: 26 posts per day

Year Established: 1998

Headquarters: China

News Last Updated: 8 hours ago

Coverage Areas: China

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #116

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