New Survey - 69% of Shoppers Buy While Multitasking—Is Retail Ready for the Always-On Consumer?

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"Retailers must earn trust by combining affordability with richer, more accurate content, as shoppers prioritize relevance and reliability over impulse buying.” Key trends revealed from the 2025 Consumer Shopping Report include: Shopping Never Stops—Ambient Buying Becomes the NormShopping is now woven into everyday life.

Salsify, the platform empowering brand manufacturers, distributors, and retailers to win on the digital shelf, reveals in its 2025 Consumer Research Report that 69% of shoppers make purchases while multitasking—scrolling TikTok, watching Netflix, or browsing YouTube.

Salsify’s 2025 Consumer Shopping Research ReportSalsify conducted a quantitative online research survey via SurveyMonkey in October 2024, among a completed general consumer pool of 1,910 online shoppers in the United States (953) and the United Kingdom (957).

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Author / Journalist: Salsify

Category: Technology

Markets: ChinaUnited KingdomUnited States

Topics: Consumer Brands Product Purchases Trust Shoppers Content Report 2025 Salsify Must

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-01-23 @ 13:00:00 (1 weeks ago)

News Timezone: GMT +8:00

News Source URL: globenewswire.com

Language: English

Readers: 63 people read this story

Article Length: 683 words

Reading Time: 4 minutes read

Sentences: 38 lines

Sentence Length: 18 words per sentence (average)

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Copyright Owner: © GlobeNewswire

News ID: 25366719

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