Nestlé, with One Man's Help, Turned Japan from a Tea-Loving Nation to a Top Global Coffee Consumer

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Nestlé, with One Man's Help, Turned Japan from a Tea-Loving Nation to a Top Global Coffee Consumer - YourStory

Quick Summary:

In the 1970s, Nestlé faced an uphill battle in Japan, a country deeply rooted in its tea culture, their attempts to market coffee failed miserably.

As these children grew up, they carried their acquired taste for coffee into adulthood.

Nestlé's success in Japan is a testament to the power of understanding consumer psychology and the impact of early emotional connections with products.