Nearly half of consumers feel ignored by marketers: Here’s what the numbers say

Quick Summary:

Among consumers who feel ignored, 75% would rather support brands that align with their values, iHeartMedia’s research found.

For marketers who are able to reach consumers who feel overlooked, there are potentially big rewards.

A survey from Morning Consult was issued online and conducted between May 3-5, 2024, receiving responses from 2,202 consumers.

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Article Details

Author / Journalist: Sara Karlovitch

Category: EconomyBusiness

Markets: United States

Topics: Media White Tend Feel Suburban 2024 Areas Ignored Consumers Marketers Personalization

Source Website Secure: Yes (HTTPS)

News Sentiment: Negative

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-12-18 @ 10:28:00 (22 hours ago)

News Timezone: GMT +8:00

News Source URL: retaildive.com

Language: English

Article Length: 724 words

Reading Time: 5 minutes read

Sentences: 32 lines

Sentence Length: 23 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Retail Dive

News ID: 24539465

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About Retail Dive

Main Topics: EconomyBusiness

Official Website: retaildive.com

Update Frequency: 5 posts per day

Year Established: 2012

Headquarters: United States

News Last Updated: 1 days ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT +8:00

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News Language: English

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Publisher ID: #56

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