NBC’s Olympics Broadcast Isn’t Just Addictive. It’s a New Era of Streaming

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With a big assist from Peacock, the 2024 Summer Olympics broadcast is fragmented in all the right ways.

It’s a rare instance of fragmentation being to streaming’s benefit; the Olympics illustrate how all the shattered pieces can be stuck back together.“These days, it’s not often that we can unite people and bring them together around something,” says Molly Solomon, executive producer and president of NBC Olympics Production.“The Olympics is doing it.

Biles' gold medal feats have been shown live during the day and again at night."No holding back," is how Solomon describes it: "We are here for the audience.

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Article Details

Author / Journalist: Brian Stelter

Category: TechnologyEconomy

Markets: United StatesOman

Topics: Culture Culture / TV

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-08-07 @ 12:00:00 (11 hours ago)

News Timezone: GMT +8:00

News Source URL: wired.com

Language: English

Article Length: 1950 words

Reading Time: 11 minutes read

Sentences: 87 lines

Sentence Length: 23 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Wired

News ID: 21969846

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