NBA players Anthony Edwards and LaMelo Ball star in Foot Locker’s holiday campaign

Quick Summary:

Grammy-nominated artist Coi Leray is also featured in the ads, which will air across paid media, in-store displays, social channels and more.

A November 2023 campaign that heavily promoted sneakers and the NBA laid the foundation for 2024.

The campaign also comes as Foot Locker undergoes operational changes.

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Article Details

Author / Journalist: Howard Ruben

Category: EconomyBusiness

Markets: United States

Topics: Marketing Locker Basketball Store Sneaker Culture Campaign Women Waldmann Locker’s Foot

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-11-13 @ 11:15:00 (1 weeks ago)

News Timezone: GMT +8:00

News Source URL: retaildive.com

Language: English

Article Length: 389 words

Reading Time: 3 minutes read

Sentences: 15 lines

Sentence Length: 26 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Retail Dive

News ID: 23573409

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About Retail Dive

Main Topics: EconomyBusiness

Official Website: retaildive.com

Year Established: 2012

Headquarters: United States

News Last Updated: 1 days ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

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Publisher ID: #56

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