Nazara and ONDC launch "gCommerce" for in-game monetisation with ecommerce integration

Quick Summary:

With gCommerce, gamers can browse and make purchases without leaving the gaming environment while developers earn a commission on every successful transaction initiated by players.

Nazara acquires 'Love Island' games creators Fusebox Games for $27.

The partnership targets a long-standing issue faced by Indian game developers: the struggle with low in-app purchase (IAP) conversion rates and limited ad revenue.

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Article Details

Author / Journalist: Sayan Sen

Category: StartupsEconomyBusiness

Markets: India

Topics: Monetisation Privacy Developers Gcommerce Ondc Network Nazara Ecommerce Games Platform Gaming

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-11-13 @ 08:26:10 (11 hours ago)

News Timezone: GMT +8:00

News Source URL: yourstory.com

Language: English

Article Length: 352 words

Reading Time: 2 minutes read

Sentences: 21 lines

Sentence Length: 17 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © YourStory

News ID: 23568245

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About YourStory

Main Topics: StartupsEconomyBusiness

Official Website: yourstory.com

Update Frequency: 16 posts per day

Year Established: 2008

Headquarters: India

News Last Updated: 9 hours ago

Coverage Areas: India

Ownership: Independent Company

Publication Timezone: GMT +8:00

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Publisher ID: #44

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