Naver to lead hyper-personalized shopping trends with super app

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Naver to lead hyper-personalized shopping trends with super app - Korea Economic Daily

Quick Summary:

Its CEO Choi Soo-yeon said on an earnings call that it will roll out the super app, dubbed Naver Plus Store, to offer shopping recommendations and information such as promotions tailored to users’ preferences and needs.“It will differentiate itself from other platforms with customized services for individual users,” said Choi.

Naver Corp., South Korea's largest internet portal, will launch an AI-driven shopping app in the first half of 2025 to boost its lackluster e-commerce business in line with hyper-personalized shopping trends, its chief executive said on Friday.

LOGISTICS SERVICENaver is considering teaming up with other companies to reduce delivery time and transport products on weekends to catch up with the country’s No.1 e-commerce platform Coupang Inc.