Naver to lead hyper-personalized shopping trends with super app

Quick Summary:

Its CEO Choi Soo-yeon said on an earnings call that it will roll out the super app, dubbed Naver Plus Store, to offer shopping recommendations and information such as promotions tailored to the users’ preferences and needs.“It will differentiate itself from other platforms with customized services for individual users,” said Choi.

Naver Corp., South Korea's largest internet portal, will launch an AI-driven shopping app in the first half of 2025 to boost its lackluster e-commerce business in tandem with hyper-personalized shopping trends, its chief executive said on Friday.

LOGISTICS SERVICENaver is considering joining hands with other companies to reduce delivery time and transport products on weekends to play catch-up to the country’s No.1 e-commerce platform Coupang Inc.

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Article Details

Category: Economy

Markets: South Korea

Topics: Shopping Delivery E-commerce Naver Choi Hyper-personalized Offer Service Korea Users 2025

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-11-08 @ 20:05:20 (1 hours ago)

News Timezone: GMT +8:00

News Source URL: kedglobal.com

Language: English

Article Length: 298 words

Reading Time: 2 minutes read

Sentences: 19 lines

Sentence Length: 16 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Korea Economic Daily

News ID: 23469461

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