Myntra’s ‘Festivals of India’ brings festive authenticity to the fore by weaving together fashion and art

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A sparkling chaniya-choli for Navratri, a white-and-red saree for Durga Puja, and an embroidered tussar silk salwar kameez for Diwali.

Myntra knows that festivals are special and has launched Festivals of India to spotlight festive wear that’s perfect for every kind of person and occasion.

We wanted to ensure that there is diversity in the way we showcase all the festivals of India,” she says.

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Article Details

Author / Journalist: Amrita Ghosh

Category: StartupsEconomyBusiness

Markets: India

Topics: Festive Shopping Sengupta Myntra Says Festivals Fashion Festival Initiative India Nuances

Source Website Secure: Yes (HTTPS)

News Sentiment: Negative

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-10-08 @ 05:11:54 (14 hours ago)

News Timezone: GMT +8:00

News Source URL: yourstory.com

Language: English

Article Length: 749 words

Reading Time: 5 minutes read

Sentences: 33 lines

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Copyright Owner: © YourStory

News ID: 22948230

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