Myntra bets on 4-hour delivery amid India’s quick commerce boom

Quick Summary:

Myntra, India’s largest fashion e-commerce platform, is trialling a four-hour delivery service in four Indian cities, two sources familiar with the matter told TechCrunch, a dramatic acceleration from its standard 2-3 day delivery timeframe as the surge of quick commerce reshapes consumer behavior.

Fashion has traditionally proven to be a challenging category for e-commerce firms in India due to the large selection of assortments and higher rejection rates by customers.

Silicon Valley startup accelerator Y Combinator will expand the number of cohorts it runs each year from two to four starting in 2025, Bloomberg reported Thursday, and TechCrunch confirmed today.

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Article Details

Author / Journalist: Manish Singh

Category: Technology

Markets: United StatesIndiaTaiwan

Topics: Flipkart Walmart India Commerce Myntra Quick commerce Apps

Source Website Secure: Yes (HTTPS)

News Sentiment: Positive

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-09-16 @ 11:07:34 (1 days ago)

News Timezone: GMT -5:00

News Source URL: techcrunch.com

Language: English

Article Length: 990 words

Reading Time: 6 minutes read

Sentences: 51 lines

Sentence Length: 20 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © TechCrunch

News ID: 22528739

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