My Blockchain Infrastructure (MBI) Sdn Bhd has officially endorsed a groundbreaking privacy-preserving age verification solution developed on the Zetrix platform, aimed at helping social media and messaging services comply with stringent age-related access requirements.
This announcement, made on January 6, 2026, marks a significant step forward in ensuring online safety while minimizing the handling of users’ personal data, aligning with global calls for enhanced digital protection.
The Need for Age Verification in Social Media
The rise of social media has brought with it increasing concerns over underage access to inappropriate content, prompting governments worldwide to introduce tougher regulations.
In 2025, countries like Australia implemented laws banning social media use for users under 16, setting a precedent that many nations are now following.
MBI’s endorsement of the Zetrix solution comes at a critical time when platforms face mounting pressure to balance user privacy with regulatory compliance.
How Zetrix Technology Addresses Privacy Concerns
The Zetrix platform, known for its innovative blockchain solutions, offers a system that verifies user age without storing or repeatedly collecting sensitive eKYC data, which is securely deleted after use to reduce privacy and breach risks.
This approach provides social media platforms with a simple ‘eligible or not’ result, sharply cutting down on the amount of personal information they must handle.
Historical Context of Blockchain in Digital Identity
Blockchain technology has been evolving as a tool for digital identity since the early 2020s, with platforms like Zetrix—launched by Malaysia-based MY E.G. Services Bhd—pioneering secure, interoperable credential verification.
Past initiatives, such as Zetrix’s ZCert for cross-border Chinese digital ID authentication, demonstrate the platform’s growing role in global digital trust.
Future Implications for Online Safety
Looking ahead, the adoption of privacy-first solutions like Zetrix’s could reshape how social media platforms operate, potentially setting a new industry standard for age verification by 2027.
As more countries, including France with its planned 2026 ban on social media for under-15s, push for stricter rules, technologies that prioritize user safety and data protection will likely see widespread adoption.
MBI’s support for this initiative under the Malaysia Blockchain Infrastructure signals a future where blockchain could play a central role in creating a safer, more privacy-conscious internet.
Alfred Lee
