Mukesh Ambani's Reliance Group Unveils Brain Mapping for IPL Ads – 4X Engagement Boost!

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Mukesh Ambani's Reliance Group Unveils Brain Mapping for IPL Ads – 4X Engagement Boost! - YourStory

Quick Summary:

With IPL broadcast rights approaching the $10 billion mark, the pressure to deliver effective advertising solutions that can draw substantial revenue is higher than ever.

The company has introduced special ad packages starting at $17,000, targeting a segment that typically finds the cost of high-profile sports advertising prohibitive.

Giovanni Pola, Director of the International Neuromartech Observatory, the integration of AI in neuromarketing allows for highly accurate predictions of consumer behavior without the logistical nightmare of traditional marketing studies.