M&S using AI as personalised style guru in hopes to boost sales

Quick Summary:

Shoppers can use technology to advise them on outfit choices based on their body shape and style preferencesMarks & Spencer is using artificial intelligence to advise shoppers on their outfit choices based on their body shape and style preferences, as part of efforts to increase online sales.

The 130-year-old retailer is using the technology to personalise consumers’ online experience, and suggest items to buy.Continue reading...

The retailer has long been the market leader in clothing categories such as knitwear and lingerie, but it has been gaining market share in other areas, including denim.

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Article Details

Author / Journalist: Sarah Butler

Category: Artificial-intelligenceTechnology

Markets: United Kingdom

Topics: Technology Artificial intelligence (AI) Retail industry Business UK news

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-09-05 @ 05:00:57 (1 days ago)

News Timezone: GMT +8:00

News Source URL: theguardian.com

Language: English

Article Length: 569 words

Reading Time: 4 minutes read

Sentences: 23 lines

Sentence Length: 25 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © The Guardian

News ID: 22380066

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About The Guardian

Main Topics: Artificial-intelligenceTechnology

Official Website: theguardian.com

Update Frequency: 3 posts per day

Year Established: 1821

Headquarters: United Kingdom

News Last Updated: 1 days ago

Coverage Areas: United Kingdom

Ownership: Independent Company

Publication Timezone: GMT +8:00

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Publisher ID: #122

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