MrBeast's Beast Industries Acquires Step Fintech App to Revolutionize Gen Z Financial Literacy

Beast Industries, the company founded by YouTube sensation MrBeast, has acquired Step, a popular fintech app targeting teens and Gen Z users.

The acquisition, announced on February 9, 2026, aims to empower young users with tools for building credit, saving, and investing.

MrBeast's Expanding Business Empire

Beast Industries has diversified beyond YouTube content, with its chocolate brand Feastables now generating more profit than the main channel.

Past ventures like Lunchly and MrBeast Burger have faced challenges, but the company has eyed fintech opportunities for some time.

Step boasts over 7 million users and has raised half a billion dollars from investors including celebrities like Charli D'Amelio and Will Smith.

MrBeast, real name Jimmy Donaldson, shared his excitement on X, stating nobody taught him financial basics growing up.

He aims to provide millions of young people the financial foundation he lacked through this partnership.

Impact and Future for Gen Z Finance

Step's CEO CJ MacDonald highlighted how the deal will amplify the platform and introduce groundbreaking products.

With MrBeast's 466 million YouTube subscribers, mostly Gen Z, the acquisition positions Step for massive growth in financial education.

This move signals a trend where influencers leverage their reach to disrupt traditional fintech for younger demographics.

Looking ahead, Beast Industries may integrate Step with planned ventures like a mobile virtual network operator.

The deal underscores the rising importance of accessible finance tools amid economic uncertainties for youth.